Facility Landscape

Detailed profile of all IRF competitors in the target market.

Competitor Analysis Matrix

2024 Performance & Strategic Positioning

Facility Name	Location	Annual Volume	Strategic Assessment	Status
North Shore Rehabilitation Hospital	Lacombe, LA	601	Strength: Market Leader, Strong Brand Weakness: Distance from Hammond	Competitor
PAM Specialty Hospital of Covington	Covington, LA	303	Strength: High Acuity Capabilities Weakness: Referral Competition	Competitor
Covington - AMG Physical Rehab	Covington, LA	405	Strength: Physician Relationships Weakness: Smaller Facility	Competitor
Oasis Point Rehabilitation Hospital	Hammond, LA	324	Strength: Rebranded from United Medical, Established Base Weakness: Rebranding Transition, Need to Retain Referrals	Our Facility
North Oaks Rehabilitation Hospital	Hammond, LA	534	Strength: Integrated with Acute Hospital Weakness: Capacity Constraints	Competitor
Bogalusa Rehabilitation Hospital	Bogalusa, LA	159	Strength: Rural Dominance Weakness: Low Volume, Limited Services	Competitor

Data Source: American Hospital Directory (AHD), 2024 Reporting Period.

Market Concentration

The market is moderately concentrated, with the top 4 facilities controlling over 75% of the total IRF volume. This indicates a mature market where growth must come from market share capture (taking from competitors) and leakage reduction (capturing SNF patients), rather than organic market growth.

Strategic Implication

With 324 historical discharges inherited from United Medical, Oasis Point starts with a foundation of ~13.9% share. The strategic priority is to leverage the rebrand to shed any legacy perceptions, modernize the referral network, and aggressively target the 303-405 volume range of Covington competitors (PAM & AMG) who are underperforming relative to market size.