Liaison Targeting Strategy
Actionable "fishing holes" for your business development team.
Priority Zone 1: The "Home Court"
High YieldHammond (70403) & Ponchatoula (70454)
Why: 2,285+ discharges. Immediate proximity.
Strategy: Dominate local referrals. Ensure every discharge planner at North Oaks Medical Center knows your "Rapid Admit" process.
Priority Zone 2: The "Interceptor"
GrowthCovington (70433) & Mandeville (70448)
Why: Massive volume (4,900+ combined).
Strategy: Target patients who live closer to Hammond but are hospitalized in St. Tammany. Pitch "Rehab Close to Home" to families.
Priority Zone 3: The "Underserved"
OpportunityBogalusa (70427)
Why: High volume (2,311) with low competition.
Strategy: Establish a satellite liaison presence. Build relationships with Our Lady of the Angels Hospital.