Competitor Battle Cards
Verified intelligence on top SNF competitors to support counter-detailing and value articulation.
IRF Head-to-Head: Oasis Point vs. Competitors
The Oasis Point Advantage
- All Private Suites (vs. Semi-Private)
- 10x Repetitions via Lokomat Robotics
- HospiTEL Service Standards (10/5 Rule)
- Faster Admission Clearance (2 hrs vs. 24 hrs)
Their Strengths
- • Strong brand recognition in Tangipahoa Parish
- • Integrated with Level II Trauma Center
- • Established physician referral patterns
- • Newsweek 'Best Rehab' recognition
Their Weaknesses
- • Older facility infrastructure compared to Oasis Point
- • Hospital-based environment (less 'resort-like')
- • Higher patient-to-therapist ratios
- • Limited private room availability
Counter-Detailing Scripts
The Oasis Point Advantage
- Advanced Robotics Suite (Ekso, Vector)
- Chef-Curated Dining Experience
- Physician-Led Daily Rounding
- Specialized Stroke Certification
Their Strengths
- • Part of a large national network (PAM Health)
- • Strong presence in St. Tammany Parish
- • Aggressive marketing and liaison team
- • Co-located LTACH capabilities
Their Weaknesses
- • Corporate bureaucracy slows down decision making
- • Higher staff turnover rates reported
- • Mixed patient satisfaction reviews online
- • Distance for Tangipahoa/Washington patients
Counter-Detailing Scripts
SNF Competitor Analysis
Deep dive into Skilled Nursing Facilities in the primary service area.
vs. State Avg: 9.4
Competitor Strengths
- Proximity to North Oaks Medical Center (2.5 miles)
- Established local presence (Plantation Management Co.)
Critical Weaknesses
- Much Below Average Overall Rating (1/5 Stars)
- Much Below Average Staffing (1/5 Stars)
- High Health Citations: 17 citations (State Avg: 9.4)
- Quality Measures: Much Below Average (1/5 Stars)
Highlight IRF's superior staffing ratios vs. Heritage's 1-star staffing rating.
Emphasize lower readmission risk given their high citation count.
Contrast IRF's 3-hour therapy requirement with SNF's lower intensity.
Liaison Script
"Dr. Smith, while Heritage Healthcare of Hammond is close by, their 1-star staffing rating concerns us for a patient with this complexity. Our IRF offers 3x the RN hours per patient day, which is critical for preventing readmissions in this case."
Newsweek ranked North Oaks Rehab #9 in Louisiana for the 2nd consecutive year. Expect them to leverage this 'America's Best' award heavily in marketing materials to physicians.
"Emphasize our specific clinical outcomes (e.g., higher discharge-to-community rate) rather than general awards. Use the 'Outcomes vs. Awards' battle card."
Ranked #14 in Louisiana by Newsweek. They are promoting this as a major win, but it's a drop compared to Ochsner Rehab (#2). We can position against them by highlighting our higher RN staffing ratios.
"Highlight their drop in ranking relative to Ochsner Main. Focus on our stable, top-tier staffing ratios which directly correlate to patient safety."
PAM Health announced plans to build 4 new hospitals nationally. While not local, this signals aggressive capital expansion. Watch for new equipment or service line announcements at Covington.
"Monitor for new equipment announcements. If they upgrade, we need to lead with our 'High-Touch' care model that technology can't replace."
Dr. Casey Steen named 2025 Physician of the Year. He is a Hospitalist, not PM&R, but his influence on internal referrals will be significant. We need to strengthen ties with his group.
"Schedule a lunch-and-learn with Dr. Steen's hospitalist group immediately. Focus on how our IRF reduces their readmission penalties."
Portlyn Brogger promoted to President of Hospital Operations, Eastern Region. This could mean more regional oversight and potentially slower local decision-making at the Covington facility.
"Exploit their potential bureaucratic slowdown. emphasize our speed-to-admission and ability to take complex cases same-day."
Joint Venture board meeting minutes suggest a focus on 'Business Development' reports. Likely increasing pressure on their liaisons to capture more Ochsner system referrals.
"Double down on Ochsner satellite clinics. Remind them of patient choice laws and our superior outcomes for stroke patients."