Territory & Targeting Plan
Strategic deployment guide for 2-Liaison coverage model based on 2024 market intelligence.
Live Territory Intel Map
Real-time visualization of competitor intel and leakage hotspots.
Map Legend
Competitor Intel (High Impact)
Competitor Intel (Medium Impact)
Leakage Hotspots (Heatmap)
Deedee (North & West)
The Hunter (Growth & Interception)
Territory
Tangipahoa & Washington Parishes
Hammond, Amite, Bogalusa, Franklinton
Strategic Focus
Leakage Interception & Rural Capture
Washington Parish currently leaks heavily to PAM Covington. Tangipahoa is dominated by North Oaks, but complex neuro/stroke cases often drift to St. Tammany. The goal is to intercept these patients at the bedside before they are auto-referred to competitors.
Key Hospitals
- North Oaks Medical Center (Hammond)
- Our Lady of the Angels (Bogalusa)
- Riverside Medical Center (Franklinton)
- Hood Memorial Hospital (Amite)
Targeted Action Plan
High PriorityRural Referral Center
Our Lady of the Angels (Bogalusa)
Establish 'Direct Transfer' protocol to bypass PAM Covington.
The Pitch Script
"I know PAM is the default for your stroke patients, but our data shows a 15% lower readmission rate for this acuity level. If I can guarantee a bed within 2 hours, can we trial one patient this week?"
Critical PriorityLevel II Trauma Center
North Oaks Medical Center (Hammond)
Target Dr. Pathak & Dr. Ninh for complex cases North Oaks Rehab can't handle.
The Pitch Script
"Dr. Pathak, I see you're sending your TBI cases to Baton Rouge. We have a certified Brain Injury program just 30 minutes away that keeps them closer to family. Here is our outcomes data for severe TBI."